Hosted by Shadai Perez — filmmaker and business owner behind Lightbox Collective, a production company working with national brands, and SP7 Studios, which he built from the ground up — with brand, content, marketing, and customer service all running on the same AI systems this day teaches. AMPLIFY is one invitation-only day of exactly that: no hype, no jargon, real playbooks you deploy Monday morning.
AI isn't a someday conversation anymore — it's rewriting how businesses build their brand, win customers, serve them, and scale. AMPLIFY compresses months of trial and error into one focused day, built for decision-makers, not developers.
"Most leaders drive home from events inspired — and execute nothing. So I built AMPLIFY around one principle: provide value first. The whole day over-delivers on purpose. You'll leave with the system started, not just the notes."
— Shadai Perez, HostBrands worked with through Lightbox Collective, Shadai's production company:
Including a six-figure national brand campaign and an executive brand-strategy deep-dive with the leadership team of The Zebra. Brands shown reflect Lightbox Collective client work — listed as track record, not as an endorsement of this event.
Every session draws on real operating experience, backed by established frameworks on business growth, sales, and positioning — taught in plain English.
Where AI saves you money first, where it starts producing money next — and a 90-day roadmap sized to your business, not a Fortune 500's.
Perceived value is real value. Upgrade the outward face of your business — brand, website, content — until how good you look matches how good you actually are.
Build an AI content engine for video, email, and social — then A/B test 40 ad variations in the time it used to take to make one.
Search is shifting from keywords to questions. Learn where being "the answer" in AI search is heading — a playing field still being drawn, and wide open right now.
Design AI-assisted support that answers in seconds, sounds like your brand, and knows when to hand off to a human.
Automations and procedures that get more valuable every week — like the dossier that remembers every customer, so your service feels personal at any scale.
The day starts at square one — no AI experience required — and ends with systems working in your business. Every session hands you something to implement: a template, a workflow, or a live-built demo.
Check in, grab coffee, and meet the other leaders in the room. Come early — the conversations start before the sessions do.
We start from zero, together. What AI actually is in plain English, why LLMs are the part that's actually new, and the golden rule: the right tool for the right job. Plus the thesis of the whole day — your business is better than it looks, and AI finally closes that gap. No experience needed.
Great products get undervalued every day because the outward presentation is cheap — the website, the branding, the content. AI closes the gap between how good you are and how good you look. Because if it looks expensive, it is expensive.
Shadai builds one real workflow on stage — a brand-voice content engine — from blank screen to working system, touring the tools by job along the way: content and marketing (ChatGPT, Higgsfield, Meta ads), video without a crew (Synthesia), voice (ElevenLabs), operations (Motion, Claude Code, Claude Cowork). Follow along and take the exact template home.
Catered lunch with industry-matched tables — sit with leaders who share your challenges, not just your zip code.
The headline moment. We pull up one attendee's real website, tear it apart in front of the room, and rebuild it live — proof that most businesses look cheaper than they are. It could be yours: drop your URL in your invite request.
East Texas business owners share what they automated, what flopped, what it cost, and what it returned. Unfiltered Q&A.
Procedures and automations that get more valuable every week: the restaurant that remembers every regular's order (the customer dossier), staff playbooks written by AI, and realistic timelines for wiring it all in.
Bring your real problems, get them solved on the spot — no hypotheticals, no "it depends" hand-waving.
You just experienced value-first — a day that gave before it asked. Now go do it for your customers. Leave with a prioritized plan: the moves that save you money this month, then the ones that start producing it. Playbooks, templates, and recordings hit your inbox before you hit the parking lot — and for those who'd rather build it with us, you'll see what working together looks like.
Here's the honest truth about events like this: most leaders drive home fired up, and then real life swallows the plan. That's why SP7 works with a small number of businesses each quarter to actually build what this day maps out — a brand-voice engine, customer-service workflows, a content operation that runs every week. Installed in your business, not described on a slide.
No pitch, no pressure. If it sounds like you, ask about working together at the event — or request a post-event strategy call.
SP
SL+ A panel of East Texas business owners sharing real numbers from their own AI rollouts. Final lineup announced soon.
A private event space in the heart of Tyler — easy to reach from anywhere in East Texas, with fast Wi-Fi, plenty of power, and room to actually work, not just watch.
AMPLIFY isn't ticketed — it's curated. Request an invite below; approved guests lock in early pricing through July 31, 2026. Every seat includes lunch, recordings, and the full playbook library.
Everything you need for the full day.
The full day, plus direct access.
Bring your leadership team. Save $97.
Submit a request below telling us about your business. We personally review every application to keep the room focused — real decision-makers, complementary industries, no vendors selling from the floor. If it's a fit, your invitation and private checkout link arrive within one business day.
No — and you don't need to know anything about AI either. The day opens with AI 101: what it is in plain English, which models do what, and how to pick the right tool for the right job. Every session is in plain business language, and the live build uses tools you can drive with no code at all. Rooms like this work best with a mix — total beginners sit next to teams already automating.
The playbooks are designed for small to mid-size businesses — roughly 1 to 200 employees. If you own the P&L or lead a team that touches customers, this day was built for you.
Just a notebook — and one real process from your business you'd love to automate (a customer question you answer constantly, a report you build weekly, a follow-up you always forget). You'll watch a workflow like it come together in the live build and leave with the template.
Full refunds up to 14 days before the event. Inside 14 days you can transfer your ticket to anyone on your team, or convert it to recordings-plus-playbooks access.
Yes — every ticket includes full recordings, slides, and the playbook library, delivered within 48 hours of the event.
Yes — free on-site parking. Details are included with your ticket confirmation, along with the exact venue address in Tyler.
50 seats. One day. A roadmap you'll actually use. Tell us about your business — we personally review every request and reply within one business day.